Image by Paweł Czerwiński

TRACK 3:
Digital Marketing

The sessions in the Digital Marketing with an emphasis on Social Media track will give you practical takeaways, best practices, and real-world success stories for reaching your target audience. This combined with the latest industry trends from the most innovative thinkers in the Faith-based digital media community will prove to be valuable for years to come. 

ALL TIMES ARE SET TO Mountain Standard Time (MST)*

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The Pioneering Spirit Needed for 21st Century Ministry

Sam Gallucci

10/04/2022 | 10:15 AM - 11:15 AM

This session keynote is designed for both the Lead/Executive Pastor track as well as the Creative track (Digital Marketing/Social Media). Considered one of the ‘fathers’ of CRM, Sam will highlight what a CRM application is and the value & use of CRM in evangelism & discipleship. He’ll also share a bit about his journey of innovation & pioneer and how innovation is a must if the Church is going to be relevant and produce maximum fruit.

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How To Create Sermon Recap Video Clips In Minutes

Corey Alderin

10/04/2022 | 10:15 AM - 11:15 AM

The way to reach people with the Gospel message has changed many times throughout history. In today’s world, believers and non-believers alike are taking in “bite sized” snippets of information on Social Media at a volume like never before. This is happening around the whole world!

Join Melissa and the team from Sermon Shots as they demonstrate how to create “bite sized” snippets of your sermon in just minutes every week. The session will walk you through step by step examples. You will leave with what you need to know to do this yourself or the ability to confidently hand it off to a non-creative on your team.

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Does Production Really Matter?

Stephen Kramer

10/04/2022 | 11:30 AM - 12:30 PM

Does production really matter? Yes, it does! Oftentimes production is the last thing we put on the “to-do list”, however, last minute decisions cause impulsive buying that costs more in the long run. During this session keynote designed for both the Creative track (Digital Marketing/Social Media) as well as the Production Technology track, we will discuss how technology can help your church grow and how to let technology serve both the congregation and the health of the team members using it.

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Win as ONE. Collaboration Across Disciplines

Ben Gowell, Cameron Smith, Tyler Kurbat, Brandon Waldron, Meklinda Anderson, Chris Holub, Blair Drake

10/04/2022 | 11:30 AM - 12:30 PM

From generational gaps to varied responsibilities and processes, the Church is a beautifully diverse, intricate team of individuals committed to sharing the Gospel. But people are human and egos and competing priorities can distract the mission. When we value collaboration, everyone wins.

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Am I Too Creative to be Christian?

Kervance Ross

10/04/2022 | 1:30 PM - 2:30 PM

Designed to address the ways communication is different in ministry than it is in the marketplace. We're address how the creative must craft their method and model of communication for the congregation, and not a typical end user.

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Building Your Brand w/ Gen Z in Mind

TBD

10/04/2022 | 1:30 PM

Every generation has its own “rules” on how to approach a certain brand or product. Each one is different. But with technology, younger generations now think alike. Millennials and Generation Z now make up a greater part of the world’s population. And, they use technology on a daily basis. That is why many brands have and will continue to change their marketing to build their brands and attract new buyers – Millennials and Generation Z-ers. As many organizations are doing around the world, so must the church pivot it’s communication approach to speak the language of Gen-Z.

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Polishing Your Live Stream

David Cherry

10/04/2022 | 1:30 PM - 2:30 PM

This session is designed for the ministries that want to take their live streaming to the next level. How do you balance the need for excellence with the ability to execute at a high level? There are some really cool and practical things that can be done with your live streaming to make it standout and be noticed.

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Engaging With Your In-person & Online Audience

TBD

10/05/2022 | 10:15 AM

So, here’s the new reality of the church. We now have two stages to command – one in the physical space and one in the digital space. How do you keep both audiences engaged without frustrating the other? While balancing the reality that each stage has its own unique dynamic and challenges to overcome.

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Curating a Creative Culture / Building Healthy Teams

Cameron Smith

10/04/2022 | 1:30 PM - 2:30 PM

From collaboration to humility, open-handedness to tight deadlines, leading a team of church creatives rarely succeeds by accident. Come and hear about some disciplines that make finding, deploying, and retaining creative talent a bit more successful.

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Polishing Your Live Stream

David Cherry

10/05/2022 | 10:15 AM - 11:15 AM

This session is designed for the ministries that want to take their live streaming to the next level. How do you balance the need for excellence with the ability to execute at a high level? There are some really cool and practical things that can be done with your live streaming to make it standout and be noticed.

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Reimagining Digital Discipleship

David Brown

10/05/2022 | 11:30 AM - 12:30 PM

Over the last several years digital marketing in the faith-based community has become a priority for most churches. Unfortunately, it has also been one of the most challenging areas to navigate as technology, platforms, and rules continue to evolve. This exciting hybrid session is one that will enlighten and equip digital communications teams for churches of all sizes. You can expect to hear an informative lecture and engage in a hands-on guided workshop experience where you will build a unique social media strategy to begin targeting future disciples in your community and keep your congregations engaged.

Learning Objectives:
Building content unique for your congregation
How to build community through communication
Tools & Resources for any budget

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Building an Online Campus

TBD

10/05/2022 | 11:30 AM

Internet Church Campuses are springing up quickly and becoming a way to engage millennials and others that are not able to consistently come to your church building. As the church continues to find ways to take ministry to the people, Internet Church has become a very pivotal tool for the ministry. This workshop is designed to help you effectively create and manage an Online Campus for your ministry.

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Decoding Digital Audiences

Melinda Anderson

10/05/2022 | 1:30 PM - 2:30 PM

In a world of tablets, laptops, streaming and smartphones, reaching new churchgoers often begins electronically. Join a conversation that unpacks how casual digital connections can lead to real life faith.

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5 Steps to Being Known for Something Relevant & Needed

Mark MacDonald

10/05/2022 | 1:30 PM - 2:30 PM

Sadly, the community stopped listening to the church’s important message (has your congregation stopped too?!). Let’s be heard again! Being known for the right things (and communicating that thread effectively) is essential. But how do you know what you should be known for? Learn from Mark MacDonald, a church communication sage with 30+ yrs experience, who’s framework is followed by 1000s of churches. You’ll learn the 5 steps in 1 session!

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Building Community on Facebook

TBD

10/05/2022 | 1:30 PM

Facebook is arguably one of the largest social media hubs used by just about every demographic. This reality represents and amazing opportunity to reach people we would never have had an opportunity to reach previously. This workshop is designed to give you practical tools and methods for building a sustainable Facebook presence in engaging with this growing mission field.

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Embracing technology in 2022 is key and our Church & Technology Summit App is here to help you stay informed.

 

Download the app and learn all about our outstanding list of speakers and topics they will be presenting. Plan your conference and stay up-to-date on the latest news.